price insensitive

price insensitive
price insensitive UK US adjective
ECONOMICS, COMMERCE used to describe a product or service for which sales remain the same or continue to increase even if the price goes up or down by a large amount: »

High fashion is price-insensitive: globalization has little effect on the designers of Paris, Milan, or New York.

MARKETING used to describe a customer who is not influenced by the price of a product: »

The company decided to focus entirely on price-insensitive business users.

Compare PRICE SENSITIVE(Cf. ↑price sensitive)

Financial and business terms. 2012.

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